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Using Multi-Channels are the most powerful way to reach - and keep - your donors

ALERT! TV VIEWERS WHO CATCH THE on-screen tag - "call, click, come by" - at the end of Office Depot spots don't realize they're witnessing a marketing revolution with an integrated approach called multi-channel marketing.

Multi-channel marketing is an essential and powerful strategy for donor development and relationship management. Smart marketers are moving aggressively away from product-centered marketing - which says look my product and it's so cool - to a individual-focus which says I'm looking at your problem and needs, and I can help you.

Marketing, as we know it, has undergone a dramatic revolution. The days of one-size-fits-all mass marketing are quickly disappearing; changed out by one-to-one Donor Relationship Management (DRM) using Donor Interaction Strategies (DIS). These are solutions that personalize interaction with customers through both traditional and internet channels. It's about integrating and synchronizing member interaction across every touch point to make sure it hits them in the right way at the right time.

With this new way of outreach, it's the customer that decides where, when and how they want to shop - not you. You need to give them what they want and make it easy for them to get it.
From the customer's side, having the option to find information and support your cause from the own mailbox, email or the internet represents more choices, not to mention the ease of round-the-clock shop and donate capability, 365 days a year. They can feel like they're helping their cause online at midnight, with phone calls during the week, or at person-to-person events where they can feel the human touch.

Instead of multiple member databases, organization view members as individuals, taking into account their unique activities and preferences in order to customize information and offers so you'll increase support - and donations. Unlike the old days, when each marketing channel might take a different approach and in-house groups kept unique member databases, now all channels try to present one point of information for and about them. Broadcasts, call centers, direct mail, web sites, e-mail and print campaigns are all linked - for a better donor interaction.

Sparhawk understands multi-channel marketing and how to use it for more effective donor interaction management. We'll help you do it right.

Call us today at 800-568-0969 and show you how. It's free.

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